Search Engine Optimisation

Search Engine Optimisation is the process of tailoring your website to the often overhyped and misunderstood world of Google. Put simplistically, a well made and well optimised website can be positioned higher than a competitors. This means more business for you – and the process is much more affordable than you might think.

We offer a package based upon a weekly workload which slowly helps Google to recognise your website as a leader in your niche – we take no short cuts and look at a long-term relationship as the best way forward to creating a strong and safe relationship with the large search engines.

How do we do this?

Remember: there are no magic short-cuts. The process we use is based around naturally marketing your website, no spam and no short-cuts.

In the beginning:

Before we start anything we’ll review your website and make suggestions for improvements. There is no point moving forward until there are certain “key elements” in place which aid the marketing process. We can either perform these changes for you or work alongside your designers.

Our process involves:

  • Identification of niche target products or services
  • Keyword and search trend research
  • Reporting on your backlink structure and that of your key competitors.

Day to day Optimisation

  • Manual link building techniques
  • News and comment management
  • Directory submissions
  • Article marketing
  • On-site promotion through news and articles

Niche Optimisation

If you have a particular valuable product or service you wish to target, then we can go further than the above and focus primarily on that.

If you would like to speak to us about marketing your website, then please call us and we can arrange a meeting.