Tandems
JD Tandems are the leading supplier of tandem bikes in the UK. They were originally part of a local bike shop and branched out after selling a few bikes.
We bought the domain name www.tandems.co.uk and set about creating a community website for them which was designed to help “link bait” (the process of attracting in-bound links naturally). This worked and the site went to No.1 in Google for tandems.
The site was so successful that in 2011 JD Tandems opened up it’s own store in the Yorkshire village of Gargrave.